About Us

We make clothes that don’t take themselves seriously.
Because honestly… why should they?

This brand exists for jokes, bad ideas, good laughs and designs that make people ask, “Where did you get that?” Our stuff is goofy, ironic, sometimes stupid on purpose, which is exactly our point.

We’re here for the people who enjoy dumb humour, internet chaos, inside jokes and wearing something just to see who notices. If you’ve ever bought a shirt purely because it made you laugh, you’re in the right place.

No deep meaning. No life-changing mission statement.
Just funny designs on comfortable, decent-quality clothing that you’ll actually want to wear.

Wear it out. Wear it to annoy your mates. Wear it ironically until it becomes unironically your favourite shirt.

This is a global store for anyone who doesn’t dress to impress - dress to amuse.

Welcome in.
Questionable taste encouraged.